I'm a word nerd, apostrophe pedant and spelling specialist. I can barely resist the urge to graffiti 'ly' on the sign at the servo that urges us to 'Drive safe'.

My experience spans 25 years in writing and creative communications, including a decade in big ad agencies, then working in smaller boutique teams and freelancing. I can delve into marketing and communications strategy to make sure your precious resources are being used to achieve your goals.

Thinking visually comes with the territory. If memes have taught us anything, it's the enduring power of a good headline/image combo.

I've lectured in Copywriting/Creative Process, written for international brands and even co-written an opera. Oh, and I co-launched and ran a fabric retail business partnership called The Drapery for ten years, while freelance writing on the side and raising three kids. The fabric shop gave me hands-on experience with e-commerce, social media and online presence.

I’m especially passionate about creative businesses, and those that seek to ‘do good’. But what I love the most about this job is the variety of subjects I get to explore and sing the praises of.

How can I help you?

Fancy pieces of paper

University of Adelaide - Bachelor of Arts (English & Philosophy)

Advertising Federation of Australia - AdSchool

Australian Writers and Art Directors Association - AWARD School

Australian Writers' Centre - SEO Copywriting

Australian Writers’ Centre - Freelance Writing (Feature Articles)